Confused college student

Oh, I know nothing about SEO. You probably need a Web designer to talk to more than a bunch of Manufacturers like us. Good luck

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OK, well as a small CEM I've dabbled in this area because when you are small you end up doing some of this work in house without specialist web knowledge.

This frankly isn't easy, as you are selling a service rather than a physical product and hundred of other people are selling essentially the same service. To make matters worse not everyone calls the service the same thing. Sub contract PCB assembly, Contract Electronics Manufacturer (CEM), Electronic Manufacturing Service (MES) could all be descriptors used to describe what you do. Then you have your capabilities, surface mount, BGA, conformal coating, X-RAY, through hole, "turnkey" (full box build). Alongside the manufacturing, your employer might perhaps offer design, assistance with design for manufacture, procurement and even logistics. So first understand what your company does, any metrics and standards it works to and then you switch on your marketing head... Points of difference, what makes you different to the company in the next state, or Mexico/China. are you big,small,friendly,good at communicating,flexible etc. What might someone be looking for when they search, perhaps they want local county/state/country or fast turnaround, identify these potential search terms and work them into your keyword, content and metadata. Make sure investments and new hires get accompanying puff pieces in trade and local online press with backlinks, teach your grandmother to suck eggs, yaddda yadda.

Enoy

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