Spartronics develops, manufactures, and manages the full lifecycle of robust electronic and electromechanical devices for commercial aerospace, defense, space, instrumentation and control, life sciences and medical device applications. Our proven experience in complex problem solving, uncompromising attention to detail, program management and thorough documentation processes enables our customers to achieve excellence.
Basic Purpose of the Position:
You will primarily be responsible for the creation and implementation of content creation and distribution to all channels, keeping in mind the need for multiple touchpoints along the customer journey and messaging consistency.
We are looking for an experienced content professional possessing the practical experience and creative vision to plan, oversee and execute our content strategy. The need to collaborate closely with a diverse set of stakeholders across our organization including leadership, legal, site management, business development, and engineering.
The successful candidate will combine analytical ability with a sense of urgency focusing on crisp execution with the ability to see the big picture—how effective content strategies engage target audiences and support business goals.
Primary or Major Responsibilities:
Facilitating the growth and message of our brand from digital to written copy.
Produce high-quality articles, white papers, blogs, press releases, email marketing, landing pages, case studies, virtual webinars, presentation content, and web copy.
Lead research to drive thought leadership that fuels white papers, webinars, press, awareness, etc.
Develop messaging and value propositions to help drive the Spartronics brand.
Assisted and help execute detailed campaign project plans, creative briefs, and digital strategies, including campaign goals, messaging, calls to action, segmentation, marketing distribution channels, and campaign schedules.
Partner with internal SMEs to continuously create new content including work cross-functionally business development, engineering, site leaders, legal and executive team members.
Creating and managing content on social media.
Implement SEO best practices in web content to increase traffic to Spartronics.com.
Continuously measure and improve content performance; create reports leveraging Google Analytics, HubSpot, and social media analytics tools.
Conduct periodic content audits and refreshes including managing an internal content library on SharePoint and Saleforce.com
Requirements
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Bachelor’s or master’s degree in marketing, communications, journalism or related discipline
B2B Marketing experience
5-7 years of digital marketing and content marketing work in a collaborative B2B environment
Strong research, writing, editing and proofreading skills
Experience/consistent performance in deadline-oriented environment due to tight time restraints and volume of work
Ability to think strategically and creatively
Experience managing KPIs and tracking the effectiveness of content distribution
Experience working closely with internal stakeholders to inform copy and make adjustments based on their input
Confident, enthusiastic, energetic and self-motivated with the ability to use initiative and willingness to work as part of a team
This position requires use of information which is subject to the International Traffic in Arms Regulations (ITAR). All applicants must be U.S. persons within the meaning of ITAR. ITAR defines a U.S. person as a U.S. Citizen, U.S. Permanent Resident (i.e. 'Green Card Holder'), Political Asylee, or Refugee.
Spartronics LLC is an Equal Opportunity Employer/Veteran/Disabled 41 CFR 60-1.4
