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New CEO for Philips Consumer Communications

May 04, 2001

Amsterdam, The Netherlands, 4 May 2001 - The Board of Management of

Royal Philips Electronics announced today the appointment of Mr Axel

R�ckert to the position of CEO of Philips Consumer Communications with

effect from May 4, 2001. Mr R�ckert has extensive experience in

leading businesses in transition, in particular in France.

Mr R�ckert succeeds Mr Thom Swartsenburg, who has resigned from his

position also with effect from today, May 4, 2001, to pursue other

interests outside the Company. As announced earlier, Philips will make

a further announcement on the future of Philips Consumer

Communications during the second quarter of this year.

Media queries:

Ben Geerts, Philips Corporate Communications, tel. +31-20-59 77 215

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