Sep 20, 2012 
Industrial Environment at Home and Abroad: How should policies, capital, technology and industry break through at the backdrop of market uncertainty? How can LED lighting extend the market without government’s support? How will newly emerging LED enterprises survive in a post crisis era?
Technology, Standard and Patent: What new breakthroughs and challenges will crop up in LED lighting technology in 2012? What intellectual property strategies should be grasped in the international patent sharing and cooperation? What does international SSL standard change in 2012? What is the status quo of the domestic LED standard system?
Market Strategy and Revolution: To release productivity and increase performance price ratio of the products, what strategic revolution will the enterprises make in the development direction, development goals and technological path? How will enterprises avoid homogeneity competition and cultivate sustained competitive edge in the aggregate market of the industry?
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CHINASSL2012 will take place between November 5 and November 7, 2012 in Guangzhou, China, opening thoughts for tomorrow!
CHINASSL2012：Unveiling the Revolution and Innovation of the LED Industry in a Post-Crisis Era
CHINASSL, which was founded in 2004 and was organized once a year, has been successfully held for eight years, becoming the most influential LED industry event with the largest scale around the globe now.
2012 will still see the uncertainty of the world economy and the lingering of crisis. Facing the questions and considerations from the LED industry both inside and outside, “exchange sharing and consensus building”, has become the duty-bound mission of CHINASSL2012.
The organizer of CHINASSL2012 has well planned and will present a must-attend “exchange event,” with six innovative highlights catching your eyes:
I. Unprecedentedly active international exchange
Besides the theme forum and executive forum, “BRICS Countries Innovation Forum”, “2012 Discussion of Japan LED New Technology”, “Prize-giving and News Conference of ISA Global Students’ Innovation Competition” and other high-level international exchanges will also be held, in which many internationally famous figures will be present, including Shuji Nakamura (inventor of LED blue light), Robin Devonshire (President of International Electric Light Source Committee), Yoshi Ohno (photometry principal of NIST/ vice-president of CIE), Peter Banwell (Energy Star Program officer of EPA), etc.
II. “Policy and Investment” Dialogue
Targeted at the industrial policies and investment issues of great concern, the organizer, on top of increasing the industrial investment summits, will specially invite some well-known figures from political circles, economic circles and industrial circles to discuss in depth such hotspot issues as “policy and investment” of China’s LED industry in a dialogue manner.
III. New Progress in Domestic Standards
Concerning problems such as the standardization work lag and implementation difficulty, this year’s “International SSL Standard and Testing Summit” will introduce the latest research of interface specifications and reliability testing methods, and will take chance to arrange the joint cooperation in projects of benchmarking system and optical element in Guangdong Province.
IV.More Realistic Market Matchmaking
With the performance price ratio of LED increasing, the market penetration rate of LED is expected to surge. Besides “Marketing and Sales Summit”, the CHINASSL2012 organizer will conduct matchmaking discussion in the field of hotel lighting and real estate application.
V. The Unique Seven Technological Meetings
The seven technological meetings of the whole industrial chain including OLED is exclusive to CHINASSL. This year, some general key technologies concerning silicon substrate technology, ultraviolet technology and polymeric LED multifunction system integration technique will become the hotspots of discussion.
VI.The Concurrent Exhibition Focuses on LED Commercial Applications
2012 is said to be the start-up year of LED commercial lighting. Well-known manufacturers from LED lighting application industry will take advantage of the exhibition to collectively demonstrate their most compelling new products in commercial lighting. Therefore, the “Future Illumination Station”, set up by the organizer for the first time from the perspective of lighting design, will invite enterprises to create different lighting effects in different commercial environments with their own featured LED lighting products, which is expected to attract more than 1200 lighting designers, architects, commercial real estate developers and owners to the spot for viewing and purchasing.
A green and brilliant event, a rewarding expectation, CHINASSL2012 expects to get together with you in Guangzhou to jointly promote the development of LED lighting industry.
（Author: Fan Guohui）
China Solid State Lighting Alliance (CSA), which consists of leading Chinese LED enterprises and a research institute, was founded in 2004 under the support of Governing Committee for China Solid State Lighting. CSA aims to promote technological advancement and commercialization of SSL, accelerate development and establishment of standards, evaluation and quality testing methodology, establish an information service platform for SSL industry, enhance regional and international cooperation, establish communication access between government and industry, and facilitate individual development and integration of discrete resources to improve the global competitiveness of the China SSL industry.
Reed Exhibitions is the world’s leading events organizer, with more than 460 events in 36 countries. In 2010, Reed brought together over seven million event participants from around the world, generating billions of dollars in business. Today Reed events, organized by 34 fully staffed offices, are held throughout the Americas, Europe, the Middle East and Asia-Pacific. Reed organizes a wide range of events, including trade and consumer exhibitions, conferences and meetings. Its portfolio of more than 460 events serves 44 industry sectors. For more information, visit www.reedexpo.com.
